Discover woodward

M1 Concourse in Pontiac, Just What We Needed

Collectors and Connoisseurs Love This Place

Mention your favorite car to a group of Metro Detroiters and they’ll lean in closer. Heads twist to hear better. They want to know where you’re coming from. Such is the passion for all things automotive. After all, it’s not just transportation. Cars are the soul of the city that put the world on wheels. No wonder M1 Concourse was an instant smash when it debuted in 2016. For motorheads this place is nirvana. With luxury car condos, a private test track, driving experiences and event space, M1 Concourse is the largest complex of its kind. Fitting for the car capital of the world.

The sprawling 87-acre site holds a special place in automotive history. More than 100 years ago it was the location of the long-gone Rapid Motor Co., a pioneering manufacturer of trucks and utility vehicles. As the industry evolved Rapid Motor combined with Reliance Motor Co. and Crescent Motors to become General Motors Truck Co. For many decades GM Truck occupied the site with truck manufacturing and testing facilities. A massive redevelopment of the site demolished obsolete factory buildings and replaced them with a 1.5-mile performance track and over 170 private garages.

Besides being a one-of-a-kind place to store, show and maintain vehicles along side other car connoisseurs, the complex hosts special events open to the public. The next development phase includes restaurants and automotive-themed retail and entertainment outlets, making M1 Concourse a year round draw for automotive fans.

Hot Spots: Heritage, Tribute, and Entertainment

North of M1 Concourse Woodward Ave continues its run to Pontiac. Driving through Pontiac visitors may also notice wayside exhibits created by Motor Cities National Heritage Area, a department of the National Park Service. Each sign presents a unique story with a Pontiac connection that has some historical significance to the auto industry. Downtown Pontiac is also an entertainment hub for Oakland County with performance venues, clubs and restaurants. On the County office campus you can visit the Michigan Fallen Heroes Memorial, which honors police officers and firefighters from across the State who lost their lives in the line of duty.

Take a Virtual Tour of Woodward Ave.

Download BlippAR and scan the historical point of origin marker below to discover Woodward through an interactive augmented reality experience.

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